Growing up in Osage City, Kansas, Hildegard was one of
six children, #3 of 6 to be exact. And you know what they
say about middle children… “middles learn to negotiate to
get what they want. “Middle-borns are the most willing to
wheel and deal”.
That’s a pretty good description of Hildegard, combine
that with the strong work ethic she learned from her father,
working in his German Bakery. Both of her parents were
born and raised in Germany, and both experienced losses
from World War II, hence their move to America.
After graduating from college with a degree in education,
and then teaching school for ten years, little did she know
the skills acquired in teaching and understanding children
would lead her to future endeavors with Chuck E. Cheese’s.
In 1984 Hildegard left the teaching profession and was
given the opportunity to work as the assistant director
of marketing for the McBiz Corporation in Topeka, Kansas.
McBiz owned and operated Showbiz Pizza/Chuck E.
Cheese’s and Mrs. Winners Chicken and Biscuit restaurants.
In 1986 she was named President of ad images, the
in-house advertising agency for McBiz Corporation. The
primary mission was to provide a more economical means
of building each restaurant’s brand. As ad images grew in
its capabilities, so did the clients, to eventually advertise for
every CEC franchisee in North America. During the McBiz
years, Hildegard was chosen to serve on the CEC Inc.
National Advertising board and represented the franchise
By 1997, McBiz Corporation sold their interest in all restaurants
back to the parent company, and ad images was
purchased by Hildegard. Stepping down from the board
and no longer a franchise NAF representative, Hildegard’s
expertise with children landed her the opportunity to delve
into organizing and moderating children’s focus groups for
CEC Inc., National Heart Association, Coldwell Banker and
several other clients.
To this day, ad images continues to advertise and support
all the domestic and International CEC franchisees locations.