In the 1980s it was believed
the average person had to hear or see something at least seven times within a short
period of time before they would take action on it. Today, due to all the clutter,
experts believe it takes 13 times to get someone to act - it's almost doubled.
No media on earth can guarantee that someone will see and absorb something
There are three elements to the success of an ad. It has to reach the right audience
(not necessarily the largest audience); it has to have creative that grabs your
attention so that when someone is flipping through, taking less than a second per
page, you jump out, grab their attention, and make them read it; and it has to be run
with frequency. Whatever you do, do it with repetition.
How to Kill an Ad Campaign
By Eric Rhoads
Why Getting Sick of Your Ads Will Hurt Your Business